So I was working in Aberdeen Solicitors Property Centre (aspc) part-time and there, I met my new boss.
He was head of a long-established Aberdeen marketing agency and aspc was one of their clients. As a soon-to-be law school graduate with no prior marketing experience, I am adamant that this man absolutely took a chance on me by offering me a job. To this day, he disagrees with me and we will probably never resolve it (even though Alan, you know I'm right).
Weeks became months, months became years and just like that, I'd worked at the agency for a decade. Starting in media buying and event support, I tried to work in any area I could and accidentally established myself as the 'Chief Red Penner'. I'd check and edit brochure copy, website copy, article copy, you name it. Basically, if there were words, I'd be checking them.
From there, I began writing content for a range of different clients and marketing channels. Building my skills and honing my craft, I always aimed to tell a story. There's a story behind every single business, every single product, ever single initiative and it's my mission to find that and communicate it.
And that's what I'll continue to do with Freshly Ground Copy. Digital or traditional, short and snappy or longer and in-depth, we can work together to plan, create and distribute content that brings value to your audience and stays true to your identity.
Browse Freshly Ground Copy's range of copywriting services and let's start telling your story.