Confronting the Blank Page: Copywriting Project First Steps
The blank page gets us all at some point or another. But when it comes to any copywriting project, all we need is a first step.
Preaching to the Wrong Choir
You’ve got your keywords. They attract thousands of searches per month. But is that enough? Today we’re talking search intent and how you should (try to) tap into what your audience are thinking when they type a few words into a search bar.
Copywriting and Meta Tags
Think that keywords are just for your body copy? Think again. Being strategic with your copy in your meta title, meta description and image alt. Text can help set your website apart from the competition.
Word Up: Finding the Best Keywords for Your Web Copy
Keywords play a big part in your website copy. Appearing in headings, alt text, meta data and more, it pays to get them right. But how do you find the right keywords for your business?
A Universal Language: How Emojis can Give your Copy a Boost
Emojis. We (mostly) all use them on a daily basis. But should we be incorporating them in our marketing copy? 🤔
Finding Your Way - Headings and SEO Copywriting
Feeling lost in content? Headings provide the wayfinding and structure that makes your web content more visually appealing and easier to understand.
Welcome to Café Copy - 4 Principles for Copywriting
Grab a seat! I'll be right with you to take you through the four principles I use when writing copy. These principles can be used for any client, type of copy or tone of voice, and they just happen to spell out C-A-F-E. Isn't that nice?
Find the one - website copy that makes your customers feel loved
When we think about our audience, we tend to think in terms of a particular demographic. But what if, when it came to our website, we narrowed it down even more?
Case studies - how to show off your hard work
Let's start telling people about all the amazing work you're doing, shall we?
Web Copy - covid:aid
User experience is the most important consideration when writing website copy. For covid:aid, website visitors needed to find support in the simplest way possible.
Oh, hello there!
Welcome to Freshly Ground Copy's little corner of the internet! And now that you're here, let me tell you a little bit about me and how I got into copywriting and the freelance life.